︎Civil Court Judge Alice Tam Tien2024



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ALICE TAM TIEN FOR CIVIL COURT, 2024
Client of HZQ Consulting
Objective:
Develop a comprehensive brand kit and supporting print collateral, including a palm card, poster, and introductory mailer. All materials were designed to ensure full compliance and accessibility in English, Spanish, and Mandarin.
About Client:
Alice Tam Tien is a judge of the New York City Civil Court New York County 2nd Municipal Court District. Tam Tien assumed office on January 1, 2025. Tam Tien ran in a special election for judge of the New York City Civil Court New York County 2nd Municipal Court District and won in the special general election on November 5, 2024.
Client of HZQ Consulting
Objective:
Develop a comprehensive brand kit and supporting print collateral, including a palm card, poster, and introductory mailer. All materials were designed to ensure full compliance and accessibility in English, Spanish, and Mandarin.
About Client:
Alice Tam Tien is a judge of the New York City Civil Court New York County 2nd Municipal Court District. Tam Tien assumed office on January 1, 2025. Tam Tien ran in a special election for judge of the New York City Civil Court New York County 2nd Municipal Court District and won in the special general election on November 5, 2024.



PARSONS BFA PHOTOGRAPHY, 2023
Ka-Man Tse, Program Director of BFA Photography
Art Installation Wall Text
Edited artwork descriptions and artist biographies for 48 BFA Photography Thesis students. Developed templates with accessible typographic systems, ready for external printing and gallery mounting, meeting a two-week deadline.
Graduation Ceremony Program
Created a two-page, double-sided program for the BFA Photography Class of 2023 recognition ceremony. The program included a run of show details and a roster of speakers, staff members, and graduates from each thesis section. Successfully produced and distributed 140+ printed programs.
Ka-Man Tse, Program Director of BFA Photography
Art Installation Wall Text
Edited artwork descriptions and artist biographies for 48 BFA Photography Thesis students. Developed templates with accessible typographic systems, ready for external printing and gallery mounting, meeting a two-week deadline.
Graduation Ceremony Program
Created a two-page, double-sided program for the BFA Photography Class of 2023 recognition ceremony. The program included a run of show details and a roster of speakers, staff members, and graduates from each thesis section. Successfully produced and distributed 140+ printed programs.













SIRAJ RESTAURANT, 2022
Kelly Walters, Founder of Bright Polka Dot
Objective:
Design a wordmark for a restaurant that exists outside of New York City and in need of a rebrand—it should be from another city, state or another country.
Parameters:
Establish a visual language and brand system that can be applied to environment, screen, physical artifact and menu. Process should include research, discovery, developing a brand strategy and finding visual inspiration as reference.



THE BRONZ ZOO, 2020
Carmille S. Zaino, Creative Director of Zaino Design
Objective:
Design two 18" x 24" or larger vertical typographic posters—a series—to promote The Bronx Zoo. Consider how the posters are presented to both visitors and local New Yorkers.
Parameters:
Create animals using one font family by using the letters that spell out the name of the animal(s) chosen to be the main focus of the poster(s). Use black (ink), white (is the papercolor not the ink color) and one spot color (ink).
Carmille S. Zaino, Creative Director of Zaino Design
Objective:
Design two 18" x 24" or larger vertical typographic posters—a series—to promote The Bronx Zoo. Consider how the posters are presented to both visitors and local New Yorkers.
Parameters:
Create animals using one font family by using the letters that spell out the name of the animal(s) chosen to be the main focus of the poster(s). Use black (ink), white (is the papercolor not the ink color) and one spot color (ink).



NOLAN FILM FESTIVAL, 2021
Azusa Kobayashi, Associate Creative Director of BBDO NY
Objective:
Experiment with typography as expressed over multiple iterations within a single framework. Conceive and design a typographic identity for a fictional event series of choice, expressed both in print and digital mediums.
Parameters:
Both the print and digital outputs of this event series should feel cohesive as a system, visually and conceptually—but also carefully consider the different scales, audiences and contexts specific to each output.
Azusa Kobayashi, Associate Creative Director of BBDO NY
Objective:
Experiment with typography as expressed over multiple iterations within a single framework. Conceive and design a typographic identity for a fictional event series of choice, expressed both in print and digital mediums.
Parameters:
Both the print and digital outputs of this event series should feel cohesive as a system, visually and conceptually—but also carefully consider the different scales, audiences and contexts specific to each output.