Let's create
digital experiences
brand worlds
visual identities
cool sh*t.
I’m a brand designer and illustrator based in NYC. Born in the Bahamas and raised across Beijing, Cebu, Osaka, Macau, Bali, Beirut, and Dubai, I bring a global lens to every project. My work is shaped by cultural awareness, emotional clarity, and a commitment to building thoughtful, cohesive brand worlds. Above all: I design with care, for people.
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SIRAJ RESTAURANT, 2022 Kelly Walters, Founder of Bright Polka Dot
Objective:
Design a wordmark for a restaurant that exists outside of New York City and requires a rebrand—it should be from another city, state, or country.
Parameters:
Establish a visual language and brand system that can be consistently applied across the environment, screen, physical artifacts, and menus. The process should include research, discovery, developing a brand strategy, and finding visual inspiration as a reference.
NBC UNIVERSAL, 2022–23
Gillian Hally, VP of Product & UX, Entertainment Brands
Edward Mazzucco, Design Director of Product & UX
Bravo Bravo Guessing Bravo Game
Earned a Brand Strategy & Audience Growth (BS&AG) award for leading the front-end design of Bravo Bravo Guessing Bravo Game, contributing to BravoCon’s 74 million cross-platform engagements (Variety.com).
Keyboard Accessibility Audit
Audited Bravo TV's keyboard accessibility, compiling two reports with model specifications on custom focus styles, widgets, and interaction design patterns for senior directors to share with developers.
Gillian Hally, VP of Product & UX, Entertainment Brands
Edward Mazzucco, Design Director of Product & UX
Bravo Bravo Guessing Bravo Game
Earned a Brand Strategy & Audience Growth (BS&AG) award for leading the front-end design of Bravo Bravo Guessing Bravo Game, contributing to BravoCon’s 74 million cross-platform engagements (Variety.com).
Keyboard Accessibility Audit
Audited Bravo TV's keyboard accessibility, compiling two reports with model specifications on custom focus styles, widgets, and interaction design patterns for senior directors to share with developers.
ALICE TAM TIEN FOR CIVIL COURT, 2024
Client of HZQ Consulting
Objective:
Develop a comprehensive brand kit and supporting print collateral, including a palm card, poster, and introductory mailer. All materials were designed to ensure full compliance and accessibility in English, Spanish, and Mandarin.
About Client:
Alice Tam Tien is a judge of the New York City Civil Court New York County 2nd Municipal Court District. Tam Tien assumed office on January 1, 2025. Tam Tien ran in a special election for judge of the New York City Civil Court New York County 2nd Municipal Court District and won in the special general election on November 5, 2024.
Objective:
Develop a comprehensive brand kit and supporting print collateral, including a palm card, poster, and introductory mailer. All materials were designed to ensure full compliance and accessibility in English, Spanish, and Mandarin.
About Client:
Alice Tam Tien is a judge of the New York City Civil Court New York County 2nd Municipal Court District. Tam Tien assumed office on January 1, 2025. Tam Tien ran in a special election for judge of the New York City Civil Court New York County 2nd Municipal Court District and won in the special general election on November 5, 2024.
COWBOY CARTER, 2025
Parkwood Entertainment, Client of Skai Blue Media (now Actum LLC)
Overview:
For Beyoncé’s Cowboy Carter Ulta Beauty Tour, I designed influencer gifting packaging to create a premium unboxing experience. The goal was to extend the Cowboy Carter brand beyond the tour, elevate its narrative, and drive organic social amplification.
Objective:
Craft packaging that thanked key influencers, reinforced Parkwood’s storytelling, and encouraged authentic sharing. Each gift felt intentional, elevated, and visually aligned with the era, serving as a meaningful token for those shaping the tour’s conversation.
About Client:
Parkwood Entertainment is a private American entertainment and management company founded by Beyoncé in 2008, with its headquarters in New York City. It focuses on music production, films, and television specials, including artist management and video production.
Parkwood Entertainment, Client of Skai Blue Media (now Actum LLC)
Overview:
For Beyoncé’s Cowboy Carter Ulta Beauty Tour, I designed influencer gifting packaging to create a premium unboxing experience. The goal was to extend the Cowboy Carter brand beyond the tour, elevate its narrative, and drive organic social amplification.
Objective:
Craft packaging that thanked key influencers, reinforced Parkwood’s storytelling, and encouraged authentic sharing. Each gift felt intentional, elevated, and visually aligned with the era, serving as a meaningful token for those shaping the tour’s conversation.
About Client:
Parkwood Entertainment is a private American entertainment and management company founded by Beyoncé in 2008, with its headquarters in New York City. It focuses on music production, films, and television specials, including artist management and video production.
THE BRONZ ZOO, 2020
Carmille S. Zaino, Creative Director of Zaino Design
Objective:
Design two 18" x 24" or larger vertical typographic posters—a series—to promote The Bronx Zoo. Consider how the posters are presented to both visitors and local New Yorkers.
Parameters:
Create animals using one font family by using the letters that spell out the name of the animal(s) chosen to be the main focus of the poster(s). Use black (ink), white (is the papercolor not the ink color) and one spot color (ink).
Carmille S. Zaino, Creative Director of Zaino Design
Objective:
Design two 18" x 24" or larger vertical typographic posters—a series—to promote The Bronx Zoo. Consider how the posters are presented to both visitors and local New Yorkers.
Parameters:
Create animals using one font family by using the letters that spell out the name of the animal(s) chosen to be the main focus of the poster(s). Use black (ink), white (is the papercolor not the ink color) and one spot color (ink).