COWBOY CARTER, 2025
Parkwood Entertainment, Client of Skai Blue Media (now Actum LLC)
Overview:
For Beyoncé’s Cowboy Carter Ulta Beauty Tour, I designed influencer gifting packaging to create a premium unboxing experience. The goal was to extend the Cowboy Carter brand beyond the tour, elevate its narrative, and drive organic social amplification.
Objective:
Craft packaging that thanked key influencers, reinforced Parkwood’s storytelling, and encouraged authentic sharing. Each gift felt intentional, elevated, and visually aligned with the era, serving as a meaningful token for those shaping the tour’s conversation.
About Client:
Parkwood Entertainment is a private American entertainment and management company founded by Beyoncé in 2008, with its headquarters in New York City. It focuses on music production, films, and television specials, including artist management and video production.
Parkwood Entertainment, Client of Skai Blue Media (now Actum LLC)
Overview:
For Beyoncé’s Cowboy Carter Ulta Beauty Tour, I designed influencer gifting packaging to create a premium unboxing experience. The goal was to extend the Cowboy Carter brand beyond the tour, elevate its narrative, and drive organic social amplification.
Objective:
Craft packaging that thanked key influencers, reinforced Parkwood’s storytelling, and encouraged authentic sharing. Each gift felt intentional, elevated, and visually aligned with the era, serving as a meaningful token for those shaping the tour’s conversation.
About Client:
Parkwood Entertainment is a private American entertainment and management company founded by Beyoncé in 2008, with its headquarters in New York City. It focuses on music production, films, and television specials, including artist management and video production.